Marketing the 21st Century Library: The Time is Now
نویسنده
چکیده
Debra Lucas-Alfieri’s Marketing the 21st Century Library: The Time is Now can serve as a guide for librarians to develop their own marketing plans. The author frames the marketing of modern libraries in the context of the common-held belief that libraries and librarians are vanishing. She argues that unless we properly market and advocate for our professions and institutions, they could go the way of the telephone operator (p. 95).
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ورودعنوان ژورنال:
- The Electronic Library
دوره 34 شماره
صفحات -
تاریخ انتشار 2016